’10 minutes on growth’ with Laura Moody, Managing Director, Blondefish

Does growth happen by chance or through planning? Or is it a mix of the two?  When I think about ‘growth’, my immediate thought goes to my children, because I’m watching them grow and develop as human beings and I find that so fascinating. From my perspective, all I want in life is for them [...]

By |November 25th, 2016|Uncategorized|0 Comments

’10 minutes on growth’ with Jane Hague, Head of Business Development, Conferences & Events at ExCeL London

 In my role at ExCeL, growth is ultimately what I’m here to do. When I first joined, the business had seen huge success in attracting large scale medical congresses to London for the first time, successfully competing against other European destinations, and one of the remits of my role was to replicate the success of [...]

By |November 18th, 2016|Uncategorized|0 Comments

’10 minutes on growth’ with Paul Andrews, Experiential, Brand Marketing & Sponsorship Consultant

For me, growth has become a bit of a conundrum in many respects. Because as humans generally, as business people and as family people, we all have different views about growth, and what it means to us at different stages of our lives. Just coming to understand what growth is, is part of the problem. [...]

By |November 18th, 2016|Uncategorized|0 Comments

’10 minutes on growth’ with Kim Myhre, Senior Vice President and Managing Director, FreemanXP EMEA

For me, there are two key factors to consider when it comes to the growth of our industry. The first relates to the advancement of the brand experience sector overall, which I believe can be achieved when agencies that play in the space join forces to improve the discipline. The more that we collaborate and [...]

By |November 11th, 2016|Uncategorized|0 Comments

’10 minutes on growth’ with Rachel Waterfield, Head of Sales and Marketing at Hawthorn

My view is that the starting point for any business growth is to have a firm strategy in place which identifies the area of the business you want to expand and the market you want to grow within. From there, it’s about auditing your brand within that marketplace - drilling down into your brand performance [...]

By |November 7th, 2016|Uncategorized|0 Comments

’10 minutes on growth’ with Simon Burton, Managing Director at Exposure Communications

I think the most important component of growth, and in fact the most important characteristic of modern business people, is energy. Energy is often underrated as a personality trait, or as a personal commodity at all. But the truth is, energy is essential to grow anything - the energy of the sun is essential to [...]

By |November 4th, 2016|Uncategorized|0 Comments